In a landmark collaboration, Thule, the renowned Swedish manufacturer of vehicle accessories, has partnered with Toyota, South Africa’s leading automobile brand. This partnership will allow Toyota vehicle buyers and owners to outfit their rides with Thule’s extensive range of top-quality accessories right at their local Toyota dealership.

Recently, Toyota South Africa Motors unveiled its new Associated Accessory Products Programme, incorporating Thule’s innovative cargo solutions. This integration enables Toyota customers to have their selected Thule accessories installed at their local dealership either before vehicle delivery or at any stage of the vehicle’s lifecycle. These accessories can also be financed together with the vehicle’s purchase price.

Toyota dominates the South African market with popular models like the Hilux, Fortuner, Land Cruiser, and Corolla Cross. These models are favored by outdoor and leisure enthusiasts, making Thule’s accessory options an ideal complement for these adventure-ready vehicles.

“By partnering with South Africa’s top vehicle brand, we’re making it simpler for Toyota customers to tailor their vehicles to their specific needs with our accessory line,” noted Stuart Downey, General Manager at SA Sport & Cargo. He added that this partnership broadens Thule’s reach across Toyota’s widespread dealer network, making Thule products accessible to customers throughout the country, even in the most remote areas.

The partnership debuted with two fully equipped Toyota Prados showcased at the Nampo Harvest Day in Bothaville. This major agricultural event provides a platform to present Thule’s offerings on a vehicle that garners significant attention from the South African public.

Thule’s product range includes various rooftop and cargo carriers, bicycle racks, and solutions for water sports equipment like kayaks and surfboards. At Nampo Harvest Day, the showcased Toyota Prados featured an array of Thule products, including the Thule CapRock, Thule Epos, and Thule Approach rooftop tents, as well as the Thule Evo Roof Racks, Thule ProRide 598 Black, and Thule Force XT Large roof box.

Thule’s roof bars and foot packs are tailored for every model in the Toyota range, supporting a diverse array of accessories that ensure the secure transport of leisure equipment. With options like rooftop cargo carriers that add up to 610 liters of extra storage, Thule enhances the functionality of vehicles such as the Toyota Fortuner and Land Cruiser Prado without the need for licensing or tow bars. This design frees up the tow bar for other uses, such as attaching Thule’s bicycle racks or towing trailers.

Thule is committed to excellence in design and security, with their products featuring robust latches and a unified locking system. These accessories integrate seamlessly with Toyota vehicles, ensuring a perfect fit without permanent modifications.

Toyota’s Associated Accessory Products Programme was developed to provide customers a comprehensive solution for personalizing their vehicles and enhancing their lifestyle, with each product meeting Toyota’s stringent standards for quality and durability. Through this programme, Toyota customers now have easy access to Thule’s premium range of roof bars, boxes, and bicycle carriers.